BUSINESS Zone 4: Considerable Preparation

Advertising Sales Agents

Advertising Sales Agents earn $64,820 nationally at the median. The middle 50% of workers fall between $47,020 and $99,990. Where you land depends on specialization, employer, and experience.

About Advertising Sales Agents

Sell or solicit advertising space, time, or media in publications, signage, TV, radio, or Internet establishments or public spaces.


Median Wage
$64,820
Employed Nationally
92K
Openings / Year
9,300
Entry Education
High school diploma or equivalent
Job Zone
Zone 4: Considerable Preparation

Also known as:

Account Planner Account Specialist Advertising Account Representative Advertising Agent Advertising Assistant

How Much Do Advertising Sales Agents Make?

Advertising Sales Agents earn $64,820 nationally, near the national median for college graduates. The middle 50% of earners fall between $47,020 and $99,990. Actual pay varies by employer, specialization, and location.

$64,820
National Median (Annual)

Near the national median for college graduates.

$47K–$100K
Middle 50% Range

25th to 75th percentile. Most workers earn within this band.


Earnings Range

The mean wage for this occupation is $80,670, above the median. A concentration of very high earners pulls the average up. The median is the better gauge of typical pay.

What Do Advertising Sales Agents Do?

O*NET data identifies 5 core activities and 5 measurable skills for Advertising Sales Agents roles. Use this section to judge whether the day-to-day reality aligns with what you actually want to spend time doing.

What You'll Do

  • Prepare and deliver sales presentations to new and existing customers to sell new advertising programs and to protect and increase existing advertising.
  • Maintain assigned account bases while developing new accounts.
  • Provide clients with estimates of the costs of advertising products or services.
  • Locate and contact potential clients to offer advertising services.
  • Explain to customers how specific types of advertising will help promote their products or services in the most effective way possible.

Core Skills Employers Look For

Speaking Persuasion Social Perceptiveness Service Orientation Active Listening

Who Thrives Here

E
Enterprising

Leadership, influence, and business acumen are rewarded here, where managing teams, driving decisions, or persuading others shapes career outcomes.

C
Conventional

Success depends on precision and structured processes, where detail-oriented people who work consistently within established systems perform best.

A
Artistic

Creative and original thinking matters in this field, where fresh approaches, design sensibility, or expressive work drives real outcomes.

Where Do Advertising Sales Agents Work?

What the physical and mental conditions of this job actually look like day to day, based on O*NET Work Context data collected from people working in this occupation.

Work Setting
Mixed

Split between indoor and outdoor or field settings.

Physical Demands
Light

Mix of sitting and movement throughout the day.

Stress Level
Moderate

Moderate pressure. Regular deadlines exist but are generally manageable with experience.

What Is the Job Outlook for Advertising Sales Agents?

The BLS projects -6.4% employment change for Advertising Sales Agents through 2034, a declining trend, below the national average of +5%. About 9,300 openings per year keep the field accessible to new entrants.

↘ -6.4%
10-Year Growth (2024–2034)

Declining employment projected.

9,300
Annual Openings

New positions plus replacements for retirees and career-changers.

92K
Currently Employed

Total US employment as of BLS May 2024.

Source: BLS Employment Projections 2024–2034 and Occupational Employment and Wage Statistics May 2024.

Where the Jobs Are

The five states below employ the most Advertising Sales Agents professionals nationwide. State-level wages can differ significantly from the $64,820 national median. Research your specific market before committing to a program.

# State Jobs Median Wage vs. National
1 New York 16,190 $94,990 +46.5%
2 California 8,910 $60,470 -6.7%
3 Florida 5,690 $58,590 -9.6%
4 Illinois 5,330 $66,350 +2.4%
5 Pennsylvania 4,000 $49,570 -23.5%

Source: BLS Occupational Employment and Wage Statistics, May 2024. Employment figures rounded. Read our methodology →

How to Get Here

Most Advertising Sales Agents positions require a high school diploma or equivalent to qualify. The program below is the most common academic pathways into this field, ranked by how many graduates they produce each year.

High school diploma or equivalent
Zone 4: Considerable Preparation

These positions typically require a bachelor's degree and several years of related experience before advancing into senior roles.


Degree Programs That Lead Here

# Program Graduates/yr 4yr Median Colleges
1 General Sales & Distribution 5,965 $75,399 342

Top Colleges for Aspiring Advertising Sales Agents

Colleges offering the degree programs that lead to this career, ranked by UCD Score. A strong program plus solid outcomes is a good place to begin your search.

# College UCD Score Net Price Salary 10yr
1 CUNY Bernard M Baruch College New York, NY 93 $3,033 $75,971
2 Institute of Medical Careers Pittsburgh, PA 86 $21,392
3 Purdue University-Main Campus West Lafayette, IN 86 $14,600 $72,424
4 University of Wisconsin-Madison Madison, WI 86 $17,354 $73,792
5 De Anza College Cupertino, CA 85 $6,642 $56,596
6 University of Pennsylvania Philadelphia, PA 84 $28,699 $111,371

Plan Your Path

Once you've sized up Advertising Sales Agents, these tools turn the numbers into a plan. Estimate the real cost of a degree that leads here, weigh the long-term payoff, compare specific colleges side-by-side, and find programs that match your profile.

Advertising Sales Agents Pros & Cons

Advertising Sales Agents has real financial strengths, but declining employment projections deserve careful consideration. The 2 upsides and 4 concerns below are all data-sourced.

PROS
  • Competitive salary $64,820 median wage puts this career near or above the national average for bachelor's degree holders.
  • Accessible entry path The typical entry requirement is a high school diploma or equivalent, lower than many comparable-paying careers. This creates a shorter path from training to first paycheck.
CONS
  • Declining employment The BLS projects -6.4% employment change through 2034. This field is expected to shrink. Automation, offshoring, or structural industry change are likely factors.
  • High earnings variance The gap between the 25th ($47,020) and 75th ($99,990) percentile is wide. Where you land depends heavily on employer, location, and specialization.
  • Multi-year ramp before career-level pay This is a Job Zone 4 occupation, these positions typically require a bachelor's degree and several years of related experience before advancing into senior roles. Most workers in this field spend their first several years at entry-level pay well below the $64,820 median while building the experience employers require.
  • Entry-level pay well below the national median The 25th percentile wage of $47,020 is considerably below the $64,820 median. Early-career workers typically spend 5 or more years building toward typical pay. Factor this into any program ROI calculation.

Advertising Sales Agents Frequently Asked Questions

How much do Advertising Sales Agents professionals earn?
The national median annual wage for Advertising Sales Agents is $64,820, near the national median for full-time workers. The middle 50% of earners fall between $47,020 and $99,990. Pay varies by employer size, industry sector, specialization, and geography. National figures are a starting point, not a guarantee.
Is Advertising Sales Agents a good career?
With realistic expectations. The BLS projects -6.4% employment change through 2034. This field is shrinking, not expanding. The $64,820 median wage is competitive, but most openings come from retirements and exits rather than new positions. If you're drawn to this work, differentiate through a specialized niche or adjacent certification that keeps you relevant as the broader field contracts.
How long does it take to become a Advertising Sales Agents?
Expect 4 years of undergraduate education followed by 2 or more years of field experience before most employers consider you qualified for career-level positions. A high school diploma or equivalent is the typical minimum credential. Degree programs like General Sales & Distribution are typical entry paths. Early-career pay during this ramp-up period will be meaningfully below the $64,820 national median. Factor that gap into any program ROI calculation.
Why are Advertising Sales Agents jobs declining?
The BLS projects -6.4% employment change for Advertising Sales Agents through 2034. Declining occupations typically face some combination of automation, industry consolidation, offshoring, or reduced consumer demand, rarely a single cause. Despite the overall decline, about 9,300 openings per year are still projected, mostly replacements for workers who retire or leave, not new positions. 92K people currently work in this field, so while it's contracting, active hiring still occurs. Specialization in high-value segments of the role gives the strongest protection.
Why do Advertising Sales Agents salaries vary so widely?
The $52,970 gap between the 25th ($47,020) and 75th ($99,990) percentile reflects how much employer type, industry, specialization, and geography affect pay. Entry-level roles and lower-demand markets cluster near the bottom; senior, specialized, or high-cost-metro positions push the top. In fields with this much spread, where you work and what you specialize in often matters more than years of experience.
What skills do Advertising Sales Agents professionals need?
O*NET data identifies the core skills employers consistently prioritize for Advertising Sales Agents roles: Speaking, Persuasion, Social Perceptiveness, Service Orientation, and Active Listening. These develop through formal education and hands-on work. Programs with internship or co-op requirements give you a meaningful head start on the ones that take time to build.

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